Oberoi Hotels & Resorts—Height. Light. Space.

Wieden+Kennedy India, 2011

With this campaign, we reset Oberoi Hotels & Resorts advertising to match the exacting standards of excellence that are driven by its executive chairman, Mr. P.R.S. Oberoi. The Oberoi is India’s premier luxury hotel brand yet it was caught in the usual trappings of obvious marketing imagery. We chose to honor the chairman’s vision for height, light and space through its advertising, establishing Oberoi properties as oases in cities where such things are hard to come by.