Forest Essentials — The Power of Purity
Wieden+Kennedy India, 2014
Forest Essentials is a premium beauty brand that combines sensorial luxury with the natural purity of Ayurveda. Unlike other “natural” products, its ingredients are never synthetic. Unlike traditional Ayurvedic treatments, its products are never messy.
Today’s modern Indian woman is sophisticated and discerning. In this ad, we give her a new way of looking at beauty. The film projects her as strong and alluring. It creates a beautiful world—an epic mix of the old and new, Indian and Western sensibilities, and nature with a high fashion edge.
-
The premium beauty category is riddled with the usual clichés of Indian women, messy Ayurveda and cosmetic beauty.
-
Throughout history, Indian women have greatly influenced the outcomes of the nation and the world. She is powerful. Certainly not dependent on anyone for validation.
-
Inspire the discerning Indian woman with the beauty and strength that comes naturally to her.
-
Abby Award - Production Design Silver & Cinematography Bronze 2015
Brand Film